welcome
WHITEPAPER
Find a better agency partner
Download our new whitepaper on finding the best agency partner for you.
Please enter a valid email address
WHY CHOOSE SERUM
What’s our secret sauce? Watch this to find out:

BLOG
Understanding marketing channels for Medicare
NEWS
Distribution Channels - Navigating the Best Avenue for Your Products and Services
Tom Reid (Vice President, Serum) and Haydn Sweterlitsch (Global CCO) will be presenting at the Fifth Annual Direct-To-Consumer Health Care Marketing Summit on Tuesday, May 3rd at 5:10pm in Chicago.  Their topic is:  From Acquisition through Retention: How to Accelerate the Customer Journey.

about serum 

Serum was created as a division of HackerAgency to be the cure for common CRM in healthcare.

Our experience is deep and varied—and we draw on 30 years of agency experience across all verticals to drive innovative solutions in healthcare.

We take big data and make it smart—so it’s actionable information that fuels better results for clients.

Our creative is evocative, engaging—and effective. It’s aligned with your brand and designed to drive customer action.

If you’re looking for a fresh approach to your marketing that marries established, solid best practices with next-level innovation, you’ve come to the right place. Contact Serum today.

our client experience 

Scott and White logo
Highmark logo
Cigna logo
CareMore logo
Affinity Health logo
Catamaran logo
23 and me
HCSC
One Medical
 

creative that compels 

Creative is where the rubber hits the road—where all the data-fueled insights, intelligent segmentation and strategic messaging comes to life. And our creative is engineered to do one thing: compel action. That can mean generating a lead. Or converting one. Onboarding a customer. Or deepening their loyalty.

Can your creative be more compelling? Contact Serum today to see.

team serum 

We’re more than strategists, marketers, creative, developers, analysts and researchers. We’re a collaborative group focused on driving better outcomes for healthcare consumers and better ROI for clients. With hundreds of collective years of direct marketing experience and a restless spirit that seeks continual improvement, Team Serum is redefining what marketing success means for our clients.

As the new Executive Vice President and Managing Director of Serum, Robert Grammatica is responsible for the overall strategic direction, leadership and operations of the agency. Current client partners include: Affinity Health Plan, Optum, and Highmark. Previously, he held dual roles at RAPP Worldwide as Global Chief Healthcare Officer and Managing Director of the flagship NY office. He also built successful multichannel healthcare marketing practices at Y&R Advertising, Wunderman and Chapman Direct and has experience in health insurance, biotech, pharmaceuticals, medical devices and consumer healthcare.