welcome to serum
the leader in healthcare direct marketing and CRM
Three vital trends
Want to know what’s next in healthcare marketing? Download our whitepaper now.

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What’s our secret sauce? Watch this to find out:

Winners in Medicare AEP marketing must be nimble
It’s a multi-channel world.
Highmark Educates Consumers On Health Care Through Branded Storefronts
The Affordable Care Act has caused a stir among consumers, and they’re seeking education and resources to help them understand how the new law will impact their lives.

about serum 

Serum was created as a division of HackerAgency to be the cure for common CRM in healthcare and member-based marketing.

Our experience is deep and varied—and we draw on 30 years of agency experience across all verticals to drive innovative solutions in healthcare.

We take big data and make it smart—so it’s actionable information that fuels better results for clients.

Our creative is evocative, engaging—and effective. It’s aligned with your brand and designed to drive customer action.

If you’re looking for a fresh approach to your marketing that marries established, solid best practices with next-level innovation, you’ve come to the right place. Contact Serum today.

our partners 

Scott and White logo
Highmark logo
Cigna logo
CareMore logo
Affinity Health logo
Catamaran logo
Regence logo

creative that compels 

Creative is where the rubber hits the road—where all the data-fueled insights, intelligent segmentation and strategic messaging comes to life. And our creative is engineered to do one thing: compel action. That can mean generating a lead. Or converting one. Onboarding a customer. Or deepening their loyalty.

Can your creative be more compelling? Contact Serum today to see.

team serum 

We’re more than strategists, marketers, creative, developers, analysts and researchers. We’re a collaborative group focused on driving better ROI. With hundreds of collective years of direct marketing experience and a restless spirit that seeks continual improvement, Team Serum is redefining what marketing success means for our clients. Led by Tom Reid’s control-beating, revenue-generating direct marketing expertise, our method is simple: roll up our sleeves, dig deep into the data, design an intelligent plan, deploy it flawlessly and continually test and optimize over time.

Tom is the Vice President of HackerAgency’s Health Care division and has more than 25 years of experience in direct, digital and database marketing. His health care insurance experience includes developing successful programs for Medicare, commercial group accounts, individual and family insurance advising clients. Before joining HackerAgency, Tom honed his skills while working for Avaya, Novell and Dun & Bradstreet.