HealthHG is Hacker Group’s dedicated Health Insurance Marketing response team. We deliver winning solutions for both the physical and digital worlds.
We’re poised and ready to take on the challenges of the rapidly-changing health insurance industry. We measure success based on each client’s ROI. To learn more about our results-oriented approach, contact us.
When your marketing is limited to a 9-week period each year, optimized performance is of the utmost importance. That’s where HealthHG’s years of experience really pay off. Our focus on strategies, tactics and results let us deliver year over year improved market targeting — in some cases up to 54% more responses. There’s definitely an art to that.
Traditional age-in marketing is a thing of the past. What’s relevant to one consumer may not be to another. Understanding exactly where your prospects “are at” — retiring early, at 65 or still working — can lead to winning strategies. Determining what’s relevant to your target audience — before investing marketing dollars — can make a big difference to your bottom line.
With ongoing health care reform initiatives, there’s a lot of confusion in the marketplace. That’s why the HealthHG Team stays current on the changes that matter most to members and prospects alike. It’s how we keep a consumer-centric perspective. Providing targeted leads the information they need and value — not just sales materials — goes a long way in narrowing their consideration set.
The target audience is often elusive. That’s where a hybrid approach — creating awareness and driving engagement across multiple channels — can work wonders. New media like online display ads and response capture microsites paired with traditional mass media and one-to-one direct mail, can achieve results that no one medium could ever hope to deliver on its own.
Member retention is more important than ever. It’s not a single conversation. It’s an ongoing dialog that allows marketers to engage members, and, in turn, provide them with the information they need to stay healthy (and happy with their current provider). What have you done for your members lately? They’re paying attention like never before.
AEP provides a brief window to get hand raisers the information they need. Leveraging every conversion opportunity is key. Informational seminars. Personal meetings. Phone consultations. And more. It’s all about providing the right information at the right time while tracking all leads through the sales channel. That’s how qualified leads are identified and sold. That’s sales alignment.
Now more than ever, content is king with regard to acquiring and maintaining customer relationships.
On skis, in hiking boots or atop his mountain bike, Tom is always on the lookout for the big next opportunity. He's our in-house visionary for all things health insurance related. Whether leading the creation of HealthHG's Marketing History Database or defining strategies that meet our client's unique objective, Tom is always up for a worthy challenge.
A fully-integrated plan — offline and online — leads to faster conversions. And it’s all Measurable.
In the digital marketing space, Michael is our Jedi Master. With laser-like precision, he builds multiple-sales channels that drive sustainable sales for our clients. He loves nothing more than bringing ideas to life. Outside of work, this entails planning the next big adventure with his family. At work, it's about approaching each new project with the next big idea top of mind.
Turn everything to your advantage — regulatory details, timing, data, content — everything.
We like to think that Paul was born with inexhaustible enthusiasm. Or is it his superhuman intake of Seattle coffee? Whether he’s on a long-distance bike ride, chasing his kids around the woods or creating award-winning creative, he pursues his passions with huge gusto. That could explain his spirited mastery of tone, content, brand and persuasion. Or is it that Seattle coffee?
ACCOUNTABLE CREATIVE SUPPORTS BRAND OBJECTIVES WHILE SHAMELESSLY DELIVERING RESULTS.
Think Cohen Brothers and Elvis Costello. Renee is a storyteller, and the study of everyday people fascinates her. She loves the quirks, the flaws and all that feels real. She wants to know what makes people tick, what motivates them, and why. Renee's decidedly consumer-centric outlook and unwavering focus on results brings effective creative leadership to HealthHG's work.
Medicare marketers who create their own opportunities will come out on top in the age of healthcare reform.
Ask Debbie about her alma mater and she's likely to mention UCLA's 108 national team championships. A proud devotee of coach John Wooden's "Pyramid of Success," she displays a keen sense of team spirit and drive for competitive greatness. Debbie's leadership experience building integrated multimedia campaigns has helped our clients achieve winning results in today's challenging health insurance market.
A clear view of your prospect universe provides the best opportunity to accurately assess your results.
When it comes to data, Jame is HealthHG's lead investigator. He has the uncanny ability to make numbers talk, share meaning and reveal truths. Bringing order to the complex gives health insurers the clarity needed to compete in an increasingly transparent market. With Jame on the case, rest assured that your data will say more than you ever thought possible.
Data goes through a lot of rigors at Hacker Group — none so important as the initial handoff from our clients.
Remember your first day at work? It’s like that.
Before data is ever put to use it goes through an exacting orientation process. Contracts are signed, audits are completed, goals are established and expectations are set. Of course, being good hosts, we provide client data with a safe place — a secure environment where no one will disturb it until it’s time to go to work. And yes, keeping data comfy does require our compliance with the industry’s highest standards of security protocols, including ISO/IEC 27001 certification.
Why take all this care? Health insurance marketing is complex enough — the sooner we put data to work, the sooner we can achieve our clients’ goals. Given the current climate of change in the health care industry, there isn’t a moment to lose. And, well, we really do love data here. That’s where results come from.
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