"Now is the time for every healthcare marketer to put into play the means for continuous measurement and improvement of all their health care communications..."

"Effective insurance marketing demands a specialized practice with a deep understanding of insurance regulations..."

"The creative question is simple: How can we connect with the consumer to get them to respond?..."

"Turn everything to your advantage — regulatory details, timing, data, brand — everything. Nothing goes to waste..."

"Without a clear view of your prospect universe, there’s no chance for you to get an accurate assessment of your marketing (or sales) results..."

"We most often associate direct marketing with cost-effective acquisition and rightly so, but we overlook the tremendous impact..."

"No one succeeds alone. Successful insurance marketing depends on finely tuned teamwork to stay ahead of the impressive challenges we face..."

"The Medicare marketers who saw the changes of 2009 as an opportunity are the ones who will come out on top..."